Natural Attraction Air Deodorizers is a Black woman-owned Jacksonville fragrance company founded by Sherice Crews in 2019.

The company specializes in concentrated, multi-purpose air deodorizers designed to add long-lasting fragrance to homes, vehicles, offices, and businesses.

Its growing collection includes signature and inspired scents in multiple sizes, refillable car diffusers, and decorative touch-activated electric oil warmer lamps.

Customers can shop online or visit Natural Attraction Air at Ramona Marketplace on Jacksonville's Westside.

The faith-centered, family-supported business grew from a single popular fragrance into a broader home and automotive fragrance brand focused on quality products and customer service.